TV when it's on. Art when it's off.

* Actual product may differ from image shown. Please see our product gallery.

Matte Display

Enjoy what's on, not the reflections

Don’t let the sunlight interrupt the midday match, or any lamp reflection ruin your evening movie. With our new Matte Display, you can enjoy what's on the screen and feel the textures of the art the way it’s meant to be. Enjoy art as art, TV as TV.

*Based on testing standards set by UL. I.e., UGR<10 for reflection glare, UGR<22 for discomfort glare, UGR<34 for disability glare.

Modern Frame Design

Designed to look like a slim picture frame

The Frame's minimalist-inspired design blends flawlessly with your interior. It's redesigned to be slimmer with a monochrome finish on the back to create a sophisticated look from every angle.

Customizable Frame

Match your space with customizable bezels

The Frame offers a variety of customizable, magnetic bezels so you can easily choose or even change your favourite colour to best suit your space.

* Customizable bezels sold separately. Available colours may vary by region.

Art Mode

TV when it's on, Art when it's off

The Frame transforms into art when you're not watching TV. Choose from the Samsung Collection or upload your own pieces to reflect your personality.

Multi Position Stand

Simple Stand

Place The Frame in a traditional position to comfortably watch your favourite movies and TV shows or showcase stunning landscapes.

* Supported content may vary depending on the horizontal/vertical installation method of the screen.

Multi Position Stand

Lean Back

Adjust The Frame's stand legs to mimic a standing picture frame - perfect for viewing masterpieces in smaller spaces.

* Supported content may vary depending on the horizontal/vertical installation method of the screen.

Multi Position Stand

Vertical

When you want to display beautiful portraits, simply switch up the position to view The Frame vertically.

* Supported content may vary depending on the horizontal/vertical installation method of the screen.

Slim Fit Wall Mount

Hangs like a real frame

Installing The Frame is simple and quick. Gorgeous from all sides, it fits perfectly in your space.

* Horizontal or vertical installation is possible with the Slim Fit Wall Mount, which is included in the purchase of 32 inch The Frame.* The distance between the wall and TV may vary depending on the wall type and installation method.*A small gap between the wall and TV may occur if the wall is not 100% flat or is constructed off-angle to the floor or if installed incorrectly

Art Store

World famous galleries in your living room

Choose from over 1,600 works of art from globally renowned institutions on Art Store. Art Store gives you access from beloved classics to modern marvels to stunning photography.

* Art Store subscription required to access full selection. Fees apply to subscription service.* Art pieces in the Art Store are subject to change without prior notice.* The Art Store may not be available in some countries.

Mat Canvas

Your art, your way

Add a matte canvas behind your photo or artwork to make it look even more realistic. Choose from 5 matte backgrounds and 16 colours to find the perfect fit.

Brightness Sensor

Senses the light for ideal brightness

Your art always looks how it's meant to look with the Brightness Sensor. It detects surrounding light and automatically optimizes the screen's brightness and colour tone for a natural look.

* Performance may vary depending on the lighting condition.* Image is simulated and for illustration purposes only.

100% Colour Volume with Quantum Dot

See the world in QLED Technology

Samsung Quantum Dot technology delivers 100% colour volume, so you see incredibly realistic colour that preserves rich detail and texture — even at wide angles.

100% colour volume measured to DCI-P3 standard, certified by VDE.

Smart Hub

Discover your favourite content in one place

Optimize content curation and discovery, so you spend less time searching and more time streaming movies, games and shows you love.

* Content services and recommendation may vary by regions. * Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. * Some services are available to watch after registration and subscription.* Requires Samsung account.* UI is subject to change without prior notice.

Mobile Mirroring

Mirror your mobile device

Easily go from watching your favourite show on your mobile device to a bigger screen like The Frame. Mirror content quickly from your smartphone or tablet with SmartThings*, or pair with your iOS devices with AirPlay 2

* This service only works when TV and mobile are turned on.* Samsung Galaxy mobile devices are supported via the Smart View menu* Apple and AirPlay are trademarks of Apple Inc., registered in the U.S. and other countries. AirPlay requires iOS 12.3 or later, or macOS 10.14.5 or later.* Apple AirPlay may not be supported depending on the model or geographical area.

SolarCell Remote

Easier control, greener future

Say goodbye to disposable batteries with the SolarCell remote that charges with sunlight and indoor lights.

* To charge the remote with solar energy, set the TV remote down with the solar panel facing up.

Samsung Knox

Your privacy. Secured. On Samsung TVs

Feel at ease with a multi-layered security solution shielding your data, such as pin codes and passwords. Even Home IoT devices connected to your TV are secured. Regular updates further protect your TV from harmful attacks.

SolarCell Remote

Remote controller charged with sunlight and indoor lighting

Now you don’t need to use disposable batteries. The SolarCell remote has a solar panel on its back that uses both indoor and ourdoor light for charging.